When it comes to SEO, content is still king. This echoes Google's guiding principle of delivering an exceptional user experience.
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One of the most important aspects of a SEO report is organic traffic. This is a primary goal of any SEO strategy, and placing it near the top of the report will satisfy your clients. The ultimate goal is to track how organic traffic contributes to your business funnel. You can do this by including a Goal completion widget, which will allow you to compare results against the goals you set for your campaign.